One Media announces that it will launch a new Men & Motors TV channel to be hosted by Shane Lynch, best known as a member of Boyzone, and Torie Campbell, best known for fronting ‘One Second in F1 Racing’.

The channel, which will deliver an additional income stream for One Media from advertising revenue (ad-funded) and sponsorship, will air the best shows from its comprehensive archive of 3,400 automotive videos in a new on-demand format to engage the next generation of car enthusiasts. The channel will go live at 7pm (GMT) on 1 February 2021.

The Company acquired the rights to Men & Motors from Granada Television Productions and ITV Digital Channels in 2012, following fifteen years as one of the UK’s most popular and celebrated channels that helped launch the careers of the likes of Richard Hammond and John Inverdale. During 2020, Men and Motors achieved 134 million minutes of viewing on YouTube equating to 2.5 million viewing minutes per week.

Working with View TV Group and its recently developed Connected TV (CTV) solution, Kapang, One Media’s Men & Motors channel will be initially broadcast in the UK and rolled out to North America and Australia as an advertising funded free-to-view, catch-up and on-demand channel. The channel will be accessible via their own dedicated EPG, Kapang channel 111 on TV set top boxes, Smart TVs, Amazon Fire TV, online at https://kapang.com/menandmotors/, or via one of the iOS or Android Kapang apps. Kapang delivers efficient, secure, integrated end-to-end traditional broadcast solutions with a fair revenue model and improved monetisation, including addressable advertising to optimise income streams.

Jamie Branson, CEO of View TV Group, commented: “Men and Motors was and still is an iconic brand.  Like many other niche content broadcasters, the audience love the content, but the channels have been unable to monetise the content to the level it deserves.  Viewers now choose to consume content digitally across multiple devices and Men and Motors is being reincarnated by adopting a hybrid of proven businesses models demonstrated by Amazon, Netflix and Samsung.”

The new channel will host ‘all things motoring’ and host content from other well-known motoring content productions companies targeting a typical demographic of car enthusiasts aged between 25 to 44 years old.

Michael Infante, CEO of One Media iP, commented: “We are excited to be giving our iconic Men & Motors content and brand a new lease of life by partnering with View TV Group to re-launch the Men & Motors channel, delivering an additional income stream for One Media.  Over time, we hope to broaden our offering and add more third party content to the channel, broadcasting a host of different automotive programmes. We look forward to keeping the market updated on our progress.”